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Technology for Marketing
By Petath | February 13, 2008
We attended the Technology for Marketing exhibition at Earls Court today. It is such a growing industry, it was packed and 3 of the 4 presentations we wanted to see were full half an hour before they started which is crazy. We did manage to see the keynote presentation from the UK Director of Marketing of Google, Dan Cobley which was fascinating. To see how quickly the market can change. 5 years ago it would take twice as long to get 10 million subscribers as it does now - basically a new wave gets bigger, quicker!
It did highlight how important it is to engage with your customers so it is not just a one way communication of mass emails and posting of information on websites. I would love to start communication with people who use our sites.
Do you like them? Are they easy to use? What would help make them better?
Anyone want to talk to us?
Peta Thorniley
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